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Home and decor · 2026

Antonieta: Brand site + catalog

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01

The project

Antonieta started from absolute zero. No website, no Instagram, and no separate business WhatsApp: sales happened by word of mouth among acquaintances, showing products through random photos on the phone. The task wasn’t to redesign anything but to create the entire brand: name on screen, visual identity, contact channel, catalog, and the first real store where someone who never met her could see what she sells and how to buy it.

02

The problem

Selling without a digital presence limits the business to personal contacts. Every sale meant repeating the same explanation, searching for the right photo among hundreds, memorizing prices, and confirming stock availability. There was no way to show the full catalog, communicate pickup points, or run promotions with start and end dates. Nor was there a dedicated place to convey the curation behind the selection: mirrors, mugs, objects, and gifts chosen piece by piece, which is exactly what sets Antonieta apart from any import store.

03

What we did

We built the entire presence from scratch. Art direction in warm dark tones with editorial typography, a homepage with brand storytelling, catalog sections, home and ritual, history and contact, and a business WhatsApp linked to every conversion point. The full catalog, with 59 items across home, tableware, gifts, kids, accessories, and home & ritual categories, lives in Supabase and is managed from a custom panel: products are created and edited with name, category, price, images, and description; categories are ordered; orders from the cart are reviewed; and access accounts are managed. We added a cart with checkout reservation, visible pickup conditions, legal pages for privacy, terms and cookies with real consent banner, technical SEO, and Hermes to answer WhatsApp questions without Antonieta needing to be online.

04

The outcome

Antonieta went from non-existent online to a fully operational brand managed by its owner. Today, the catalog updates without calling us, prices and stock adjust in minutes, promotions are scheduled with dates, orders arrive in a panel instead of getting lost in chats, and anyone outside her circle can discover the store, browse the collection, and reserve. The brand also has its legal foundation in place from day one, which is rare for a new business.

Stack

React TypeScript Vite Tailwind Supabase Hermes Vercel

Delivery time

2 a 3 semanas

Scope

Brand site + catalog

Next project — Liqui Ofertas →
Antonieta: Branding, Catalog, and Ecommerce | Átomo Studio Skip to content
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Santiago, Chile — Custom development

Custom software
That stands on its own.

Software, websites, apps, and AI solutions for businesses that need custom work—not just a template with a logo swap.

+5 live projects · Delivery in 2–4 weeks · Proprietary code, no WordPress

The problem

Most SME websites in Chile are just the same template with a different color.

They load slowly, can’t be edited without extra fees, don’t show up on Google, and no one knows who maintains them. Automating a poorly designed process only makes the problem happen faster.

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What we do

Four ways to solve it.

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Learn more →

Comparison

Where the difference lies.

Concept
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Big agency
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Átomo Studio
✓

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Recent work

Five projects, five stories.

Átomo Scan

What’s holding your business back?

Every business grows only as far as its weakest link allows. Átomo Scan finds it: 18 questions covering marketing, sales, operations, management, systems, and branding. Hermes, our AI analyst, reviews your answers and delivers your growth index, bottleneck, and where to start.

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How it works

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Your diagnosis

18 simple questions about how your business operates today. No jargon, no numbers you don’t have handy. At the end, you get the report on screen and a copy via WhatsApp if you want.

18 questions · 5 minutes · no salespeople · no strings attached

Each diagnosis is recorded under the person who completes it. Your answers are confidential.

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Free. No obligation.

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Write it in your own words: this is what Hermes pays most attention to.

Hermes is reviewing your answers.

This isn’t an automatic score: it cross-checks all six areas before generating the report.

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Your bottleneck

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Hermes report · Átomo analyst

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Report generated by Átomo’s rules engine. The full version of Hermes comes through when you chat on WhatsApp.

Detected issues

Signals currently limiting your growth

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Priorities

What to fix first and why

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Next steps

A clear plan to move forward

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What we would do, in this order

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The range is an estimate. Scope, price, and timeline are confirmed in writing after reviewing the diagnosis.

Your request arrives with the diagnosis ready, so the meeting doesn’t start from scratch.

The 6 areas we audit

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Sample report

Here’s what you’ll receive.

Your growth index, scores for all six areas, the bottleneck, and your first concrete step for the week. No jargon, no tool screenshots you won’t read.

View sample report

Sample report — pending upload

Questions

Frequently asked questions.

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Prefer to talk it over first?

Write to us and we’ll tell you in two lines if the scan fits your needs or if you require something else.

Talk to the studio
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Let's talk about the project.

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You do

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Monthly maintenance.
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Your agency keeps the relationship. We make sure the delivery works.

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Development partnership

Do you have a sold project and need someone to build it?

Send me the scope, deadline, and what you've promised the client. I'll get back to you with feasibility, risks, and a clear way to collaborate, with or without white labeling.
Portrait of Mario Ovalle, founder of Átomo Studio
Santiago · ChileCL · FR

Founder · Developer · Operator

Mario Ovalle

One person responsible from the first conversation through to operation.

When something breaks in the middle of the night, the phone that rings is mine.

Átomo Studio isn’t a layered agency. I’m the one who diagnoses, designs the experience, writes the code, and gets the system running. When you hire me, you know exactly who’s accountable: the same person from the first conversation to daily operation.

I’m Chilean and French. Fourteen years ago, I came to Chile to reconnect with my roots and meet family I hadn’t known. I worked as a French teacher and later at the airport, surrounded by passengers and teams who had to adapt daily to confusing systems.

That’s where it all started. Seeing so many people waste time because they didn’t understand the system pushed me to find a solution for passengers: first information, then sketches, and finally software. I’ve been building products for a year, but I arrived here with years of experience observing how people work, communicate, and deal with poorly designed processes.

That’s why I don’t start by asking what technology you want. I start by understanding where people get stuck. And there’s one difference that matters more than any tech stack: I don’t just deliver software. I operate it. Every day.

Delivering isn’t the same as operating

Most studios hand over a ZIP file and disappear. The problem shows up three months later when no one knows where the server lives.

A developer who only delivers makes decisions they’ll never pay for. They pick the easiest architecture to code, not the cheapest to maintain. They leave certificates expired, databases unbacked, logs unrotated—because by the time it all blows up, they’ve been paid and are gone.

I make those same decisions knowing I’ll be the one supporting them. That’s the difference between a vendor and a technical partner, and you see it in year two, not week one.

What I have running right now

This isn’t a portfolio of screenshots. It’s live infrastructure that I set up, monitor, and fix. If I can operate mine, I can operate yours.

5

Active public projects

Own and client cases you can explore, test, and verify today.

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PostgreSQL databases

With versioned migrations, backups, and roles separated by application.

24/7

Monitoring and alerts

Local healthchecks and WhatsApp alerts to catch outages before the client does.

1

Android app in production

With its backend, web panel, and release cycle, running in the field.

Vercel · Cloudflare Tunnel · Docker · Nginx · PostgreSQL · Redis · Supabase · WhatsApp

How I work

Short cycles, a demo every week, and decisions documented where you can read them too. No management layers between you and the coder, because there’s no one else in the middle.

The stack

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What I don’t do

I prefer to say it before the first meeting. If you’re looking for any of this, there are studios that do it better and cheaper than me.

I don’t work with WordPress or builders

Neither for new projects nor to rescue existing ones. It’s a technical choice, not a bias.

I don’t quote without diagnosis

A price given over the phone is a guess. First I understand the problem, then I put the number in writing.

I don’t subcontract the core of the project

I write the architecture and code that support your business. It’s the only way I can be accountable for them later.

Own products

I build and maintain my own tools to handle operations usually left out of a website: coordinating projects, managing content, connecting channels, and knowing what’s happening.

Geo App

Control panel for projects, agents, memory, tasks, and automations. Turns scattered information into decisions and traceable work.

Sitio Control

Android app, backend, and web panel to manage products, inventory, and field operations without relying on loose spreadsheets.

Hermes

Agent bridge for WhatsApp and Telegram, with memory, business rules, and operational alerts. Lets you chat with a system without losing context.

You talk to me, not a sales rep.

Tell me what’s holding your company back. If I can fix it, I’ll tell you how and how much. If I can’t, I’ll tell you who can.

Thank you. We’ll respond within 24 business hours.

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