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Clothing and clearance · 2026

Liqui Ofertas: Clearance e-commerce

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01

The project

Liqui Ofertas sold only through Mercado Libre. No website, no Instagram, and no direct channel with buyers: every sale went through the marketplace, with its commission, listing rules, and side-by-side competition on the same screen. The task was to build their own store, a showcase outside the marketplace that allowed selling original clothing, footwear, and accessories at clearance prices without competing for attention with twenty other sellers.

02

The problem

Relying on a single marketplace leaves the business without identity or margin. Product pages look like any other, prices are compared side by side with competitors, commissions eat into discounts meant for customers, and the buyer relationship ends as soon as the purchase closes. Add to that the fast-moving clearance stock, with sizes and colors selling out one unit at a time, and updating 158 listings one by one on the marketplace is pure manual labor. There was no way to communicate the real business proposition: original brand items at direct prices, no retail or middlemen, with personal delivery in Santiago.

03

What we did

We designed and developed the full e-commerce with a dark and lime aesthetic that drives purchase decisions, a featured product hero, navigable categories, and monthly deals with visible discounts. The key piece is the admin panel: from there, articles are created and edited with SKU, name, brand, category, regular price, original price, promotional price with start and end dates, stock by unit, sizes, color, description, and images, including photo rotation to straighten phone shots. The panel imports the full catalog from the marketplace with one click, allows searching items, activating or deactivating them, and merging duplicates when the same product was entered twice. All promotional pricing flows are scheduled, so offers start and end automatically without manual intervention.

04

The outcome

Liqui Ofertas stopped being just another Mercado Libre seller and gained its own store, with its brand, rules, and direct buyer relationship. The catalog is managed from a single panel instead of listing by listing, promotions are scheduled with dates, stock reflects real units, and the business keeps the margin that commissions used to eat. The store also supports the fast rotation clearance demands because adding a new item takes less than a minute.

Stack

React TypeScript Vite Tailwind Vercel

Delivery time

2 a 3 semanas

Scope

Clearance e-commerce

Next project — Les Guerriers →
Liqui Ofertas: Ecommerce and Product Dashboard | Átomo Studio Skip to content
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